The wine shop, smartly obtained by an historical building, today offers to its visitors the possibility of submerging themselves in the world of Dolcetto, tasting one of the 53 different tags of wine present in the local.

The winery, obtained from an historical building, hosts more than 160 different wine tags, products coming from a variegated territory that extends for a surface of more than 473 vineyard hectares whose 60% is dedicated to the Dolcetto from Diano d’Alba.

Currently more than 40 wine producers partners subscribe to the Association with 53 different wine tags from Diano d’Alba and other wines: Barolo, Nebbiolo d’Alba, Barbera d’Alba, Langhe Favorita, Langhe Arneis, Langhe Chardonnay, Moscato and different typologies of Grappa.

Those wines represent different nuances of color and perfume that our territory can offer  to a particularly exigent public.

But what does the word “Söri” mean? In the local dialect the word means “sunny”: therefore it is used to show the areas particularly dedicated to vineyards. Classified and mapped at the half of eighties, these subareas of Dolcetto production are 76 now and can be indicated in the tag.

The Municipal Winery is managed by the Association “I Söri” of Diano d’Alba. For more information visit the site


Masche (witches)

Legends and superstitions about the witches in Piedmont. Witches are still a vivid part of folk memory and the Langhe has its very own variety called “masche”.



The area of Barolo includes 11 Communities such as La Morra, Barolo, Serralunga, Castiglione Falletto, Monforte and Verduno.

Barbaresco DOCG


The docg territory of Barbaresco is included in the Communities of Neive, Barbaresco and Treiso, in addition to the hamlet of Alba, San Rocco Seno d’Elvio.


Associazione Turismo in Langa
P. Iva 02987630049 - CF 91009030049

Sviluppo & design Paolo Racca